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"Nets Level" NBA Playoffs Marketing Campaign
In 2022, the Brooklyn Nets unveiled their "Nets Level" marketing campaign for the NBA Playoffs. The campaign was featured in-arena during home games, across the team's social and digital channels, and in grassroots marketing activities throughout New York City. Inspired by the look and feel of an arcade-style video game, the campaign also included an interactive game, dubbed "Nets Level," and a hologram installation showcasing rotating, life-size character animations.
Joshua produced 24 player-specific visual assets, which formed the core visual system for the campaign.
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